Da Flyy Hooligan Returns With “Champion” Visuals From New Album Today’s Agenda

London underground rap veteran Da Flyy Hooligan is back with a new visual for “Champion,” the first video from his latest album, Today’s Agenda.

The video arrived on August 22, giving listeners a visual introduction to a project that continues Hooligan’s long-running commitment to traditional lyricism, distinctive production and underground hip-hop culture.

Produced by Kelz With Tha Heat, “Champion” carries a large cinematic sound, with the production drawing on theatrical and operatic elements. The record centers on themes of self-belief, perseverance, endurance and continuing to push forward despite obstacles.

That approach fits Da Flyy Hooligan’s reputation as an artist who has consistently prioritized bars and identity over chasing mainstream trends. On “Champion,” his delivery remains the focal point while the production gives the track a dramatic backdrop.

The song is taken from Today’s Agenda, Hooligan’s new album released in August through GourmetDeluxxx. The project includes a guest appearance from veteran American rap group Smif-N-Wessun, alongside production from names including Turkish Dcypha, Kelz With Tha Heat and Priceless.

The album runs for roughly 34 minutes and reinforces Hooligan’s connection to the international underground hip-hop community. Its release has also appeared in recent underground rap release roundups, placing the London MC alongside independent artists from across the global hip-hop scene.

“Champion” is particularly fitting as the project’s first visual because its message is straightforward: persistence. Rather than relying on a pop-oriented hook or a major commercial feature, the record gives Hooligan room to focus on his pen and the confidence that has defined his music.

The visual also arrives at a time when London’s underground rap scene continues to operate alongside the UK’s more commercially dominant drill, grime and trap movements. Artists like Da Flyy Hooligan represent another side of British rap — one rooted heavily in lyricism, independent releases and connections to the wider hip-hop tradition.

For longtime followers, Today’s Agenda is another chapter in a career built around that approach. For newer listeners discovering the project through “Champion,” the video provides an accessible entry point into Hooligan’s world.

With “Champion,” Da Flyy Hooligan is making it clear that the underground is still active — and that experience, penmanship and individuality remain powerful currencies in UK hip-hop.